A budding male cricketer gives up his dreams
for the sake of keeping the business of his father alive. The way the young man
silently watches his father feeling helpless while facing the wrath of a
customer or may be a lender and the way later on the father silently watches
his son at work, highlights lots of things. In both the cases the other one doesn’t
know that he is being watched – at a point of time, it is a troubled family man
who is apparently the sole breadwinner of the family, at another point it is a
young man who chooses responsibility of his family or rather his father’s
business over his passion. Despite no exchange of words, the son realizes what
his father goes through to support him and the family whereas the father may be
feels a tinge of pain on watching his son abruptly changing the course of his
life for the sake of the family. However, the father doesn’t protest, may be
because he is helpless.
This young man is the Khamosh wo tootta tara..
The pain of the young man gets reflected
through various situations - when he
feels lost, when he regularly looks at the cricket bat kept in his ordinary cabin,
how he uses the bat for a purpose as unrelated as changing the position of the
electric switch. The bat even occasionally causes hindrance during work as it
falls down obstructing the path whenever it gets struck suddenly. The height of
his despair comes at the moment when he watches the local boys playing cricket
and the ball that settles near his feet pulls him towards the game. In a moment
of unbearable pain he fetches his bat and he is all set to play when reality
strikes in the form of his father working relentlessly. For once and for all,
he decides to kill whatever dream is left of him to continue playing cricket. OLX
comes into picture here helping the man sell his bat at a reasonable price. May
be the price doesn’t matter to him when he sells his bat. In fact, the way he
holds the money shows his regret of giving away his bat. Even afterwards he
stares at the empty space in the room yearning to see the bat.
The person to whom he sells his bat is a young
boy who obviously checks out the condition of the bat from different angles
with the eye of a cricketer. That he goes to buy the bat with his father who
obviously pays the money for it shows how children remain dependent on their
parents till a point of time and how parents also support the passion of their
children as long as it is feasible.
In exchange of the bat, more than the money,
the young man gets a friend who is a cricketer. The young man takes out time to
watch a match in which his friend is playing. The adrenaline rush, the support
for his friend, the sharp eye looking at where the fielder of the other team is
– through all this the young man relives his passion. The boy not only
acknowledges his presence before he begins to bat, after the match with a
determination in his eyes to achieve his dream one day, he thanks the young man
for helping him overcome one of the hurdles – the absence of a good quality bat.
The prompt lines of the Khamosh wo tootta tara song playing in background –
Phir ekbaar chamka wo
Palak jhapakte damka
wo
Ek dua me khud ko paya
Kisi ke kaam to aaya
Rightly fits the bill rather it fits two bills.
One – We never know how we can be of some help to others elevating the reasons
of our existence. Two – It shows how OLX helps to find right match for the
right product because there is always somebody who is in need of something which
is not needed anymore by someone else.
Best things: The story of a common man, the
location where the story occurs is an ordinary town with which the middle class
can relate to, how the subtle message - keemat bhi, kuch keemti bhi is
relatable with the story, the lovely song with beautiful words and music.
The ad is a bit long as per normal standards
but such a deep story cannot be cut short (at least till the point where
viewers become too used to with the ad).
Here’s wishing
- May the dreams of everyone come true!
